November 2021 Newsletter

TOP SEO MEASUREMENT TRENDS

1. Core Web Vitals: Loading, Interactivity, and Visual Stability. Check your site, upgrade your hosting and your home page as needed!
2. Google’s BERT: Bidirectional Encoder Representations from Transformers) uses machine learning (ML) and natural language processing (NLP) to better understand searches and desired results 
3. Keyword Research: 50%+ of searches are zero-click – you need the right keywords to get the traffic
4. Original Content: Content is King (original and not copied content) – add content to your site every month to show your value to the search bots.
5. Voice Search: Google says 27% of the global population is using voice search – this is trending up every day.
6. Artificial Intelligence: Google utilizes AI to provide the searchers with results they are looking for based on their actions/search history.
7. Video Marketing: YouTube is the #2 search engine with over 1 billion users. Make sure you are using video to promote your brand!
8. Featured Snippets: Featured snippets, or Position Zero, appear at the top of SERP (Search Results Page) – in the square box – get there!
9. Influencer SEO: Influencers are the ones with millions of followers – get your brand into an influencer and watch how your traffic & Sales Shift
10. EAT & Branded SEO: Google prefers content quality when it comes to rankings. The EAT principle: expertise, authoritativeness, and trustworthiness. Build your content and your brand with unique content!