April 2016 Newsletter | Darcy Knapp Consulting

Google Adwords: Shift Happens

Paid Placements have Changed!
There is a lot of talk about the changes to paid search – but you have to do the math to understand why changing to 4 paid ads is not a bad thing on Google’s Adwords Platform:
Today 65% of search is mobile & tablet
Which only show 2 ads top & 2 ads bottom of page
Total ads today: 4
Many industries have 75-85% mobile search so they are only being seen top of the page if top 2 placements are already being achieved.
So the change is not so crazy as people are making it sound. If the average user will click on 4 ads (that is the stat) then only giving them 4 ads/page is a good thing. The ads get more visibility and if you are top 4, you will get a much higher Click Through Rate. Higher CTR=lower bids
For certain industries it will be a challenge, legal & financial have so many competitors on paid search that pulling the 6 positions off page one will hurt. If the change chases the smaller players out, Google may have to rethink their strategy, without all the small players contributing, Google stands to lose money (and they hate that!).
Only time will determine the good/bad and ugly of the changes and how the new format effects your individual business’ advertising results!

Read More About Google Changes

Need help or have questions? Just ask!
Darcy’s cell: 518.366.1707
 

Upcoming Events & Networking 
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A Google Partners Event:

Free Google Interactive Marketing Seminars on April 20th
The Holiday Inn Express in Latham
9:30am Registration/Networking
10a with Google Dave 10:45a with Darcy
 1:30pm Registration/Networking
2p with Google Dave 2:45p with Darcy
*same class/two session options
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Up The Biz Networking Lunch at LT’s Grill
Featured Speaker: Robert Clancy
Robert Clancy is a gifted technology entrepreneur, inspirational speaker, author, minister and spiritual teacher from the heart of upstate New York.


WHEN:

Tuesday, April 12, 2016 from 12:00 PM to 1:30 PM (EDT) – Add to Calendar
WHERE:
LT’s Grill 2305 Nott St E. Shoprite Plaza – 2305 Nott Street East, Niskayuna,12309
COST:
Your Donation to LLS is appreciated
Lunch is on your own check if ordered
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Speed Networking Breakfast

with Up The Biz
Wednesday April 20, 2016
7:30am-9am

$10 Donation for LLS Fundraiser
Tickets on Eventbrite or donate at the door
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Google Partners Connect
Live Stream Seminar
05-04-2016

at Manfred RELC, Latham

Sign up on Google today!

11:30 Networking/Pizza
12-1p Google LiveStream
1p-2p AdWords Marketing
Free Admission
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Want to see your event here?
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*Newsletters usually go out the first week of the month
If you would like to schedule an appointment to review your website just let me know! I am here to help you! Web consults are provided at no charge.

Have a great day and enjoy the sunshine!

 
Darcy:)