• Getting Found

  • Custom Design

  • Web Marketing

Web Marketing, Optimization and Web Development Your online success depends on innovation, transforming, and managing your position in search environments to drive new customer acquisition.

Web Designer Albany New York

Web Design

Your business needs a solid web presence to attract new customers. People shop for services on the web before they come into your store, give them all your information, products and services. Let the consumer make a buying decision before they even shake your hand!

Ecommerce Web Design

Take your website to a new level, add a shopping cart to an existing web site or create a new ecommerce design website in WordPress with a free OS Cart or choose a custom build up with a paid cart solution.

Optimize Your Site

SEO Web Mechanics can optimize your existing website to drive more organic placements, improve search visibility and increase site traffic. Add link building to enhance your page rank and create more authority for your business on the web.

Optimization Strategy

Web site Optimization is a combination of on site text based content optimization; on site meta structure optimization, and off-site link building to drive up credibility and PageRank.

  • 1
    Targeting the right phrases for optimization is key to success, you do not want to be on page 1 for a term no one is searching for. You need to know the competition for any given phrase, the search traffic levels and the relevancy level of the term when compared to your page.
  • 2
    Proper structure for meta data and meeting SEO best practices makes a big difference. Getting all your ducks in a row will make sure that the major engines notice your efforts and reward you for your optimization work.
  • 3
    Monthly Reporting
    Deliverables. Receiving both ranking reports to show your progress and link building reports to show your submissions allow you to be confident that your site is being worked properly.
  • 4
    Link building
    Creating new permanent in-bound links on relevant 3rd party sites, blogs and directories helps to drive your PageRank up. Higher PageRank = better placements.
  • 5
    SEM – Paid Search
    Once your site is optimized it can take 30-90 days for the SEO work to be recognized by the search engines. Pay Per Click can bridge the gap and deliver the traffic and sales while you are ramping up organically.
  • 6
    Analytics Review
    Traffic analysis with Google Analytics will allow you to see your traffic from a new perspective. Learn where your traffic is coming from and what pages are popular. Know your traffic sources and referring phrases to gain insights into consumer behavior.


Small Business Albany


Your business can benefit from being at the Small Business Albany Showcase, Social Media Expo & Job Fair

Meet hundreds of people and a variety of area businesses with diverse products and services.

You can sample* and display your services on site. (*sampling of alcoholic beverages not permitted)

Find your next employee, supplier, vendor or business networking partner at Small Business Albany 2014!


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Darcy Knapp Consulting © 2014
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Web Site Optimization by SEO Web Mechanics, Inc.